Netherlands Maritime Institute of Technology (NMIT) Our vision is to be a leading maritime institute offering education, training and consultancy services for Malaysia and the region. “Excellence with a Purpose” is the underlining philosophy of all the programmes offered to the individuals and the maritime industry.

EduCity@Iskandar will be a fully integrated knowledge-based hub comprising of world class universities, knowledge-based industry leaders, industry-centric R&D clusters, academia-industry action centre, international schools & colleges, living & recreational facilities and conference & exhibition amenities that are of world calibre. Instead of just one university with various faculties, EduCity@Iskandar will have various universities with one specialised faculty each. The facilities on the NMIT campus will embrace the latest 21st century learning technologies e.g. computers, simulators, e-library, inter-library loan systems, multi-media learning facilities and etc. The social and spiritual needs of the diverse student population will be addressed via the co-curricular programs with the setting up of sports facilities, clubs and professional bodies organized and managed by the student themselves with the guidance of NMIT’s faculties. The campus will also be equipped with the appropriate student amenities such as cyber cafés, eateries and communication services. The incorporation of the above elements in planning the NMIT’s learning environment will definitely enrich the quality of the student education.

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Introduction Task 1 Task 2 Task 3 Task 4 Task 5 Task 6 Summary Reflection

In this task, we choose:

The Port of Tanjung Pelepas (PTP) is port for container ships located on the eastern mouth of Pulai River in south-western Johor, Malaysia, and is part of the APM Terminals Global Terminal Network, which holds a minority share in the joint venture. Receiving its maiden vessel on 10 October 1999 on a three-month trial operation, it set a world record as the fastest growing port with 1 million twenty-foot equivalent units (TEU) of containers handled after 571 days of operations. The good performance sealed the port's fate, and it was officially launched by then Prime Minister of Malaysia, Tun Dr. Mahathir Mohamad, on 13 March 2000.

Vision

→ To be the Preferred Port of Choice in South East Asia

Mission

→ To provide unrivalled port service in the global market.

PTP’s Core Values:

1. Focus on customers- We always strive to succeed our customers’ expectations.

2. Deliver result- We are driven by results through innovation and continuous improvements.

3. Value people- We work as team, respect and care one another.

4. Uphold integrity- We demonstrated integrity in our words and actions.

5. Promote sustainable development- We care about health, safety and environmental.

Port Policies

Security that meets nothing short of International Security Standards has always been the main aim here at PTP.

The host of security features provided includes, among others:

ØISPS compliance.

Ø US Customs Service Container Security Initiative (“CSI”) and C-TPAT Compliance.

Ø Customs Scanning Machine.

Ø Restricted and controlled access to the terminals.

Ø 24 hours in-house security whit auxiliary police powers.

Ø 24 hours emergency response team.

Ø Mega port

Key Success Factors/Strategy

1. Strategic Alliance

→The phenomenal success of the Port of Tanjung Pelepas is to a large extent, due to its strategic alliance with Denmarks Maersk Sealand, the world's largest container ship operator, which took a 30% equity stake in the port's holding company in 2000, as well as the running of the port's operation. This resulted in a direct drop of 10% in business at the Singaporean port as Maersk shifted all of its operations from Singapore to Tanjung Pelepas .

2. Strategic Location

→ The success of the Port of Tanjung Pelepas also hinges on its close proximity to the busy sea lanes on which the Port of Singapore derived its success for nearly two centuries. TanjungPelepas, apart from being a naturally deep harbour, also has a turning basin of 720 meters that allows ships of all sizes to turn easily. Besides being close to the Tuas second Link which leads to Singapore, the part is also linked directly to the main Malaysian express ways, as well as to rail access that extends into Southern Thailand. Additional,TanjungPelepas has a huge land bank which offers low-cost land and building costs in the free commercial zone.

3. Pricing

→ Prices charged at the port of Tanjung Pelepas were then 30% cheaper than the port of Singapore, As a result, Evergreen Marine Corporation, The then 2nd largest shipping company in the world after Maersk, shifted its operations from Singapore to the port of TanjungPelepas. This 2002 event alarmed Singapore, with widespread speculation that other shipping lines were likely to follow suit, forcing Singapore to review its prices.